10 Creative TikTok Marketing Ideas for Realtors

Boost your real estate business with these innovative strategies for showcasing homes on TikTok.

TikTok has exploded in popularity over the past few years, and it’s no surprise that real estate professionals are starting to utilize the platform to market their listings. With its unique format and highly engaging content, TikTok is a great way to showcase a home and reach a wider audience. Here are 10 creative ways for a realtor to use TikTok to market a home for sale:

1. Create a virtual tour: TikTok is the perfect platform for creating a virtual tour of a home. Use the app’s editing tools to pan around the property and highlight its key features, or create a series of short videos showcasing different parts of the house.
2. Create a “day in the life” video: Take viewers on a tour of the neighborhood, showcasing local amenities and what it’s like to live in the area. This is a great way to give potential buyers a sense of the community and what it would be like to call this home.
3. Use the “duet” feature: The “duet” feature on TikTok allows users to create a split-screen video with another user’s content. Use this feature to create a side-by-side comparison of a home’s before and after renovations, or to show the potential of a fixer-upper.
4. Utilize hashtags: TikTok is all about hashtags, and using relevant ones can help get your content in front of more people. Some relevant hashtags for real estate might include #realestate, #homesforsale, and #justlisted.
5. Host a Q&A: Use TikTok to host a live Q&A with potential buyers, answering their questions about the property and the local area.
6. Create a “housewarming” video: Imagine the excitement of moving into a new home and getting to decorate it. Use TikTok to show off the home’s potential by creating a video that shows how it could look with different furniture and decor.
7. Use TikTok’s editing tools: TikTok has a wide range of editing tools that can help you create engaging content. Experiment with different effects, filters, and music to bring your listings to life.
8. Collaborate with other users: TikTok is all about collaboration, and there are likely plenty of other real estate professionals in your area who are also using the platform. Consider partnering with other agents to create a joint TikTok account, or simply collaborate on individual listings.
9. Create a series of videos: Rather than just creating a single TikTok video for each listing, consider creating a series of videos that showcase different aspects of the property. This could include a tour of the exterior, a walk-through of the interior, and a look at the neighborhood.
10. Make it fun: TikTok is all about having fun, so don’t be afraid to get creative and have a little bit of fun with your listings. Consider creating a funny skit or lip-sync video that showcases the property in a more lighthearted way.

By using TikTok to showcase your listings, you can reach a wider audience and give potential buyers a more immersive look at the properties you have for sale. Get creative and have fun with it, and you’ll be well on your way to using TikTok as a powerful marketing tool for your real estate business.